About my area talks to the team at CREATIQUES August 2016

Awards Get You Noticed in Business – AMA Speaks to Creatiques

Published: 1st August 2016 11:37
Creatiques won Bridal Buyer awards last year. This year they
are shortlisted for Best Bridal Retailer, Best Customer Service
UK and UK Bridal Website

“If you don’t put yourself forward, you’re never going to know.”

That is the advice of a local business man to other business owners thinking about entering awards.

Creatiques, a bridal boutique in Southsea, says that getting to the finals or even being shortlisted could be the start of an exciting journey.

And Creatiques’ owners, Rob and Andrew Pearce, are testament to this. It took them nine years to win an award in the much coveted Bridal Buyers. Since then they haven’t looked back and not a year goes by in which they have not won or got to the last stages of an awards process.

More recently they won the Customer Service category in the South Coast Awards run by the Echo and they’ve been shortlisted in the Retailer Shop Interior Awards and the National Diversity awards, something a little bit different to usual.

Andrew explained, “We were nominated for Entrepreneurs of the Year in the National Diversity Awards and to be honest, I didn’t think we would get through as twenty thousand people applied for it. I think on a business level, what’s been amazing for us is that it’s not to do with the bridal business, it’s to do with us as people and how we run our store and business.

“It’s a massive achievement for us in Portsmouth.”


Photo by John SnowdonIn the Retailer Interior awards they are up against big names including Gap, New Look and Topshop which Andrew says is ‘huge’ news for them.

Creatiques started life from Andrew’s home more than 25 years ago. They moved into their first shop in Marmion Road nine years ago and moved to their Albert Road location in 2014.

Each time the team enter, they do not expect to be shortlisted but it’s becoming a something of a regular occurrence and one which has done wonders for the reputation of their business and the service they offer.

Andrew explained, “It’s given us a higher profile and shown people that they can trust us.”

In fact, Creatiques has become such a well known business in the bridal industry that they are now seen as experts in their field and will be providing a consultancy service to other business. Andrew explained, “It has put the shop on a platform so that we can go and help other businesses that have been in the same situation that we’ve been in. It has really increased awareness of who we are and what we stand for in our industry.”

Andrew added, “We enter awards because we feel that to get shortlisted or to be a finalist is a commendation for our business. When we won the Customer Service award (South Coast Business Awards), I didn’t think we would get it because of the people we were up against.”

Andrew urges entrants to think carefully about their entry. When completing the application, he said that it should always be specific to that award and the same text should not be used for multiple entries. He added, “We only write from our passion about our business and each time we write, it’s a new piece as questions are different for each category. We say it as it is.

“We just think let’s do it. Even if you don’t win, to be a finalist is a commendation to you as the judges go through your submission and if you get picked to be in the finals, you’ve been noticed.

“You don’t know until you try. We never thought we’d get through and look at us now. Every award we’ve entered this year, we’ve got through which is amazing for us.”